Brand Assets & Guidelines

Official visual identity for Hoberg ID (account.hoberg.com.ng). Built around the Nexus HID monogram cipher in Hoberg Crimson Red (#C8001A) and Obsidian Ink.

Download Master SVG

Primary Horizontal Logo (Light)public/brand/svg/hoberg-id-lockup-horizontal-color.svg

For light backgrounds & general marketingDownload SVG

Reversed Horizontal Logo (Dark)hoberg-id-lockup-horizontal-dark.svg

For dark UIs, headers & code terminalsDownload SVG

Standalone Marks & Icons

The Nexus HID cipher: H stems and D arc unified with the crimson identity beacon.

Color Symbol256 × 256

Dark Symbol256 × 256

Crimson Symbol#C8001A

App Icon TileiOS / Android / PWA

Official Colour System

Exact mathematical values across digital, print, and physical mediums.

#C8001A

Hoberg Crimson Red

Primary brand hook · Identity beacon · Primary badges

HEX: #C8001A

RGB: 200, 0, 26

CMYK: 12, 100, 92, 3

Pantone: 186 C (approx.)

#111111

Obsidian Ink

Architectural stems · Primary typography · Surfaces

HEX: #111111

RGB: 17, 17, 17

CMYK: 75, 68, 67, 90

Pantone: Black 6 C

#0D1117

Tech Dark Navy/Black

Dark mode root · App tiles · Shell backgrounds

HEX: #0D1117

RGB: 13, 17, 23

CMYK: 80, 72, 60, 85

Construction & Clear-Space Rules

Unit Grid & Proportions

The Nexus HID mark is constructed on a 256×256 unit coordinate canvas. Stem widths measure exactly 36 units, the i-beacon is an exact 36×36 square, and the D-arc is an exact concentric semicircle with outer radius r=92 and inner radius r=56.

Clear Space Zone

Always maintain a minimum clear space zone equal to 1× the height of the square beacon (u = 36) around all sides of the mark. Never place text or interface controls inside this boundary.